On a cool February evening in San Francisco, twenty SMASH Scholars and alumni stepped off buses and into a version of Super Bowl week they had never seen before.

For Jasmine, Super Bowl week carried a different kind of meaning. Months earlier, she had been selected alongside other SMASH scholars to participate in filming for the NFL Inspire Change public service announcement. The shoot itself was a milestone. For many scholars, it was their first time on a professional set, surrounded by cameras, lighting crews, and production teams moving with precision.