Staff

Eli Kennedy is the Chief Executive Officer. Eli has focused on growing SMASH’s impact by piloting new innovations and is on track to more than double the number of SMASH programs across the nation since joining in 2016. Prior to SMASH, Eli served as the senior vice president of Redbird Advanced Learning, a research-­based EdTech company, and as the president and CEO of the Pacific Charter School Development, where he developed over 50 public charter school facilities, raised more than $30M in new philanthropic funding, and scaled the organization as it expanded into three new states. Eli has served as a director at the Broad Foundation and led a region for Platform Learning, a tutoring company focused on low ­income students. Prior to focusing on education, Eli worked in a strategic management capacity for a technology startup and as a strategy consultant for Andersen Consulting and USWEB/CKS.
Eli serves on the board of directors of Capital Impact Partners and Pacific Charter School Development as well as the Diversity Council for code.org. He earned his MBA from the Wharton School at the University of Pennsylvania and a BBA from Howard University.
 
Danielle Rose is the Chief Programs Officer. Danielle’s foray into the education space began in 2010 with Rocket Learning – USA, after working in a diverse set of engineering and business roles in the energy sector for BP America, Inc. over the span of eight years. Danielle joined SMASH in 2015 as the Director of Programs where she was responsible for organization-wide program development, operations and expansion. Just prior to joining SMASH, Danielle successfully built and managed the operations for Redbird Advanced Learning.
Danielle holds a B.S. from Spelman College in Mathematics and a B.S. and M.S. in Mechanical Engineering from the Georgia Institute of Technology. Her own lived experience – academic and professional – has well equipped her to help further fulfill SMASH’s mission.
William Cardenas is the SMASH Program Director. Prior to SMASH, William worked as the Director of Local Engagement with GreatSchools, the nation’s leading website for parents for K12 school data and parenting resources. William led the planning, implementation, and launch of three GreatSchools programs in Atlanta, the San Francisco Bay Area, and Colorado with the goal of providing socioeconomically diverse families with access to online tools to improve their knowledge of high quality K12 school options. William was also the founding Director of Operations for a KIPP charter school in the South Bronx of New York. He directed and managed an annual operating budget of $8M and created an operational growth system, facilitating yearly expansion from 200 students and 20 staff to 500 students and 60 staff.
William holds a B.A. in Psychology from UC Berkeley and an M.A. from Columbia University in International Studies. William is a California native and is excited to continue working in Oakland.
Adrienne Chuck is the Program Operations Manager. Prior to her role with SMASH, Adrienne managed programs for the 12 campus Big Ideas innovation contest based at UC Berkeley, which provides funding and mentorship to students interested in developing social impact ventures to address global challenges. During this time, she supported program expansion by leading a team of 10 students to launch educational and resource offerings at each site, allowing more diverse student populations access to the competition’s services and opportunities. Before moving to the Bay Area, Adrienne worked for the World Bank, Innovations for Poverty Action, and the Atlantic Council in Washington, DC and Zambia on a range of international policy issues such as youth employment, agricultural development, and governance.
Adrienne was born in Honolulu, HI, and holds an MPP from UC Berkeley’s Goldman School of Public Policy and a BA in International Studies from Middlebury College. She is passionate about providing youth access to meaningful and sustainable workforce opportunities, and enjoys dancing, painting, and climbing in her free time.
Cathy Douglas is the Site Director at SMASH UCLA. She joined SMASH in 2012 as the founding Site Director for SMASH: UCLA. Additionally, she works as a the Associate Director, Pre-College Programs for the Center for Excellence in Engineering and Diversity (CEED) in the Henry Samueli School of Engineering and Applied Science (HSSEAS). In this capacity, she is responsible for the academic year coordination of Mathematics Engineering Science Achievement (MESA) preliminary and regional competitions for middle school and high schools, professional development activities for teachers, and college planning workshops.
 
Faith Fells is the Program Operations Associate. Before joining SMASH full-time, Faith helped launch SMASH’s first site in the Midwest while serving as Program Coordinator at SMASH Wayne State. Faith holds a B.A. in Political Science from Wellesley College and an M.Ed. in Secondary Education from Boston College. After completing her master’s coursework, Faith began her career as a high school teacher in Boston and then in her hometown of Detroit. Faith is passionate about educational access, social justice, and equity and is excited to continue contributing to creating a better society for all through her work at SMASH.
 
Brian Garrett, Ph.D is the Site Director at SMASH Morehouse. Dr. Garrett is a biochemist from Raleigh, North Carolina. He earned his BS in Chemistry from Morehouse College in 2010 and his doctorate in Biochemistry and Biophysics from the University of North Carolina at Chapel Hill in 2015. After completing his doctorate, Dr. Garrett began working as a Research and Development Consultant for HyperLight, a biotech startup company in North Carolina’s Research Triangle Park. Prior to joining SMASH, Dr. Garrett worked as a Protein Analytical Chemist at Genentech where he earned an excellence award for his development of a quantitative method for analyzing antiviral molecules introduced during the drug development process. Relying on his first hand experience successfully navigating the STEM pipeline and his passion for developing and empowering young people and people of color, Dr. Garrett is determined to leave a lasting impact on the coming generation of diverse STEM professionals.
Martín Gonzáles is the Residential Programs Manager. Martín was born and raised in Hollister, CA and a son to immigrant parents from Mexico. His low income and first generation background served as motivation and drive for attaining his higher education; and for going into a profession that allows him to empower others to do the same. Martín received his bachelors in Sociology and masters in Educational Administration and Leadership with an emphasis in Student Affairs, Curriculum and Instruction, and Educational and Organizational Leadership from the University of the Pacific. Prior to SMASH, he worked in various roles within the University of the Pacific, both in academic and student affairs. Before that, he served as the Site Coordinator for another non-profit coordinating after school programs for the Hollister School District. He hopes to use his lived and professional experiences to empower other students from disenfranchised populations to fulfill their academic, personal, and professional goals.
Zareen Khan is the Director of Development at SMASH. A fundraising professional with over 13 years in the field, Zareen has experience in telefundraising, individual giving at the leadership and major gift levels, volunteer management, and campaigns. She has held progressive roles in her career at both her alma mater UC Berkeley, and most recently at UCSF. She is delighted to be utilizing her development skills to help enhance SMASH’s efforts in empowering underrepresented youth to pursue careers in tech.
Zareen is a proud Bay Area native, and a product of the local public school system. She graduated from Richmond High and received her B.A. in Religious Studies from UC Berkeley.
Norman La is the Donor Relations Manager. Born and raised in Oakland, Norman brings to us over 15 years of fundraising experience in the Bay Area, most at UC Berkeley. Norman is experienced in donor research, annual fund direct/electronic mail campaigns, telefundraising, stewardship, and database maintenance.
Norman is an Oakland Tech alumnus and holds a B.A. in Communications from UC Davis. He is a big fan of the Oakland A’s and you can find him in the right field bleachers. He is an avid marathon runner and is a member of a few East Bay running clubs.
Sivan Levaton is the Alumni Partnerships and Programs Director. Sivan’s fervent belief in education as a lever for social change led her to work with a variety of organizations dedicated to equity in education. Formerly, she worked at The Posse Foundation in Chicago, First Graduate in San Francisco, and for an EdTech startup in San Francisco.
Sivan is a first-generation college student and a Posse Alumna. She holds a Bachelor of Arts in History and Educational Policy Studies from the University of Wisconsin – Madison and a Master of Arts in Education from California State University – Los Angeles.
Alicia Nuñez is the Communications Fellow. Alicia graduated cum laude from Holy Names University in Oakland, CA with a BA in Multimedia Arts and Communication, and a Minor in Political Science. On top of graduating early, she is also a member of the Kappa Gamma Pi Honors Society. She is deeply passionate about creating a positive impact in the community by utilizing her creative skills to visually inspire social change.
Alicia believes diversity is essential in society, especially the workforce. She comes from a well-rooted, hardworking, biracial family. Alicia never limits herself or allows anyone to define who she is, and through her lived experience, understands the barriers underrepresented individuals face. With this passion, Alicia strives to support these individuals in any way possible. She has volunteered with local organizations and can now expand her drive for change at SMASH.
Alicia Parise is the Site Director at SMASH Stanford. Alicia comes to SMASH with an extensive background working in schools and in the non-profit sector. After receiving her Bachelor’s and Master’s degrees in Latin American Studies from UCLA, she moved back home to the Bay Area, where she worked at several schools and non-profits, helping low-income students engage in school and gain access to college. After working as a site director for an after school program for primarily English Language learners in San Rafael, she decided to go back to school to pursue her Master’s at USF in Counseling Psychology with a Pupil Personnel Services Credential so that she would be certified to work as a school counselor. During this time, Alicia was hired to help launch the SEO Scholars program in San Francisco as the first expansion site out of New York City–an intensive academic after school, Saturday and summer program that helps low-income students get into and through competitive four year colleges. She helped the program grow from infancy, from recruiting the very first class with only two full time staff to now having over 100 students involved in the high school and college programs with 7 full time staff and 10-15 part time staff. In her free time, she likes to hang out and relax with friends, read, puzzle, cook, and occasionally go out salsa dancing.
Kristina Peralta is the Director of Institutional Development. Kristina’s passion for educational equity was instilled as an undergrad, when she served as the Student Director for BRIDGE: the Filipino/ Filipino American Outreach and Retention Program at UC Davis. After graduating, she began her career as an elementary special education teacher in Brooklyn through the New York City Teaching Fellows Program. She’s worked as a Community Advocate for the Asian Law Caucus’ Immigrant Rights Program, where she provided direct services to low-income immigrant communities in the Bay Area and created ASPIRE: Asian Students Promoting Immigrant Rights through Education, the first Pan-Asian undocumented youth group in the nation. She’s also worked as a Research Assistant at Stanford; a Policy Analyst for San Jose Mayor Chuck Reed, where she worked on Education and Gang Prevention initiatives and as the Director of Education and Workforce Preparedness for the Silicon Valley Leadership Group. Kristina is a proud Bay Area native and received a B.A. in Sociology from UC Davis and an M.A. from Stanford University in Education Policy, Organization, and Leadership Studies. Through her work, she hopes to contribute towards creating a more equitable, inclusive, and just society.
 
John Ray is the Site Director at SMASH Wayne State. John is a native Detroiter and earned his bachelor’s degree from the University of Michigan. He comes from an education background and has experience with traditional district and charter schools and in elementary and middle schools as a teacher and administrator. While living in Houston, he attained his M.Ed. in Educational Leadership from the University of St. Thomas. Most recently John worked as a management consultant on the east coast, supporting school districts and not-for-profit organizations with their improvement efforts. John is thrilled to join the SMASH and Kapor family and return to his hometown of Detroit to provide opportunities to students who are often overlooked.

Jeff Rhode is the Chief Development Officer at SMASH, bringing nearly 20 years of experience fundraising for education in the Bay Area. He has held multiple senior-level development positions including leading the major gifts team at UC Berkeley’s College of Engineering as well as corporate and foundation relations at UC Berkeley’s Walter A. Haas School of Business. Most recently, Jeff led all fundraising for University of the Pacific’s Arthur A. Dugoni School of Dentistry at the San Francisco campus as Associate Dean of Development. In total, his teams have raised more than $200M in support of education. At SMASH, Jeff leads a team of fundraising professionals and oversees all strategic planning and operations including individual, corporate and foundation giving. A dual degree holder from UC Berkeley with a BA in History and MA in Education, Jeff also earned a Masters in Sports Management from the University of San Francisco.
Prior to pursuing his passion for fundraising, he worked in sports with the San Francisco 49ers and ESPN. Jeff lives in the East Bay with his wife and their two sons. Outside work, he loves cheering his sons’ soccer and baseball teams and trying new restaurants with his wife. Jeff can be reached at jeff@smash.org
 
Ashleigh Richelle is the Communications Manager. Ashleigh shares a personal history with the organization as a SMASH Berkeley 2010 alumna of the SMASH Academy. At SMASH is where she first discovered her passion for using technology to tell stories. Ashleigh attended the University of Chicago, where she graduated in 2014 with a B.A. in Cinema & Media Studies and a minor in Human Rights, focusing on documentary film production. While in college, Ashleigh served as the chapter president of her sorority, Latinas Promoviendo Comunidad/Lambda Pi Chi Sorority, Inc. Prior to joining SMASH in 2015, she interned at CBS Interactive as a fellow of the Emma Bowen Foundation for Minority Interests in Media and worked on the university recruiting team at LinkedIn. She’s currently involved with the Diversity & Inclusion Committee of the local Bay Area chapter of PRSA. Outside of work, Ashleigh loves movies, salsa dancing, travel, advocating for her local community and being a role model for young women of color and Latinx.
Anne Sawiris is the Site Director of SMASH Berkeley. Growing up in underserved Hayward, CA schools as a first-generation, immigrant student, Anne knows the added pressures of navigating the education system with little support. She passionately believes in fighting for educational equity as a means to advance communities. Anne works to provide SMASH scholars excellent learning opportunities, mentors who inspire, and communities that transform lives. Before joining SMASH full-time, Anne served as the Residential Director at SMASH Stanford for two summers. Seeing more students from underserved communities graduate from college with the purpose of returning to better their communities is why she does this work.
Anne earned her BA in Political Science and Black Studies from UC Santa Barbara and her MA in Education Policy, Organization, and Leadership from Stanford University. In her free time, she loves to adventure outdoors, explore new places, and spend time with family and friends!

Tracie Screven is Site Director for SMASH at Illinois Institute of Technology. Previously, Tracie held various roles in Research and Development at Kraft Heinz. She is an adept technical professional who has a passion for helping others realize their full potential. Tracie gained broad recognition in her field during her tenure at Kraft Foods as a recipient of the divisional “Manager of the Year” award for her strong leadership, compassion, and managerial skills. Given her passion for STEM and understanding of this landscape as it relates to women and people of color, she is dedicating the next season of her career to prepare young people from underserved communities for careers in STEM fields.
Born and raised in Dayton, Ohio, Tracie attended The Ohio State University where she graduated with a Bachelor’s of Science degree in Agricultural Engineering. When Tracie is not working, she enjoys spending time with family and friends, delving into her creative side by making jewelry, and challenging herself through physical fitness activities.
 
LaToya Tufts is the Site Director at SMASH Wharton. LaToya was born and raised in Vidalia, GA before moving to Washington DC for college. While in DC, LaToya attended Georgetown University where she double majored in Government and English. She spent time in the classroom as a special education teacher while earning her Master’s in Education Policy and Leadership from American University. Before joining SMASH, LaToya worked as the Vice President of Academic and Career Success for a college access startup in Philadelphia. LaToya is excited to be part of the SMASH family and bring this transformative organization to students in the Greater Philadelphia area. As a first generation college student herself, she understands how transformative SMASH will be for families.
Kimanh Truong-Munoz is the Site Director of SMASH UC Davis. A native of Chicago, Kimanh comes to SMASH after previously holding a variety of roles in both the non-profit and K-12 spaces. As a first generation college student and daughter of Vietnamese refugees, she brings a deep passion for educational equity and increasing pathways to opportunity for underrepresented students.
Kimanh is a graduate of the University of Wisconsin-Madison where she was a founding cohort member of the First Wave hip-hop scholarship program. More recently, she completed her Master’s Degree in Organizational Learning and Effectiveness with a focus on Educational Entrepreneurship and Innovation at the University of Pacific. She looks forward to integrating these passions into her work at SMASH; helping young people amplify their voice while pursuing their passions. When not at work, she can be found listening to Chance the Rapper or trying to recreate her Mom’s famous Vietnamese recipes.
 
Jenny Woo is the Program Operations Associate. Jenny graduated from the University of California, San Diego with a Bachelor’s in Sociology. Prior to joining SMASH, Jenny was working in EdTech at a coding bootcamp as a Project Associate. Jenny also has experience working in business operations at an environmental non-profit located in Berkeley. Her passions lie in social justice and equality and she hopes to dedicate her career to these areas. In her free time, Jenny is cooking, listening to jazz, or listening to comedy podcasts.
 
Zorel Zambrano is the Curriculum & Instruction Director. Zorel’s dedication to education and social justice has landed her in a variety of roles reflective of the diverse educational landscape. She spent the last 13 years in Chicago, Oakland, and San Diego teaching young people, leading a Chicago Public School as a resident principal, and coaching teachers and administrators. She also has experience consulting on micro-finance reform projects at an EdTech startup in San Francisco. Her approach is centered around equitable and inclusive practices for historically marginalized or nondominant groups. Most recently, Zorel has developed programming and curriculum to incorporate Restorative Justice Practices into schools in the San Diego Unified School District.
Zorel is a first-generation college student and a native Spanish speaker. She holds a Bachelor’s Degree in Psychology and a Master’s in Education. Zorel was born in Venezuela, grew up in Chicago, and has lived in California for 5 years.